SEMINAR: How to avoid discounting

January 27, 2017



Shops give away tons of coupons daily, they try to lure shoppers with massive discounts and perennial sales. However, 75% of business owners claim that such ‘strategies’ hurt rather than help their business; in some cases, even a 5% discount can kill a low-margin retailer. And yet the discounting trap is hard to avoid.
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