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ARTICLE: How a business idea can come from reading

September 19, 2016


The heroine of this story did not have to sweat out her business idea. Instead, it came naturally and rather unexpectedly. “I have a big circle of business people friends and have had good opportunities to apply my knowledge to solving problems they faced. This has confirmed my insight that a young businessman or businesswoman can easily get overwhelmed if they have to take care of everything themselves – the wealth of information is intimidating, there is precious little time to take it in and process it, while applying it without much prior experience is an impossible task.”


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