Pricing is something that plays a big role in every business. The price is an essential factor that can decide a company’s success and shape its revenue stream. Pricing is also the area where mistakes get routinely made by both young entrepreneurs who have just launched their business and experienced old-timers. Taking a closer look at this component of your business is therefore crucial. Pricing expert Eleonora Sakalauskaitė, founder of Pricing.lt, discusses common mistakes made by entrepreneurs and shares tips and tricks on how not to get lost among the fine details of pricing.
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